Alto Furniture Sdn Bhd
About Us


It all began in 2005, where two ambitious men, Mr. Sim Kok Soon and Mr. Tan Bee Lai joined forces to rent a mere 3,500sq.ft, to set up a small factory design to produce and construct bedroom sets. Both men hired six staff to set-up a few production lines made out of four small machineries and began churning out bedroom sets. At this juncture, this humble factory of theirs takes up jobs providing bedroom set parts for bigger factories. Their main function – was to assist and support bigger factories production output to keep up with the demand.

In 2007, they set up a marketing arm within their small factory to design, construct and sell their own bedroom sets. They started supplying to about thirty (30) famous furniture retail stores. Expanding to 7,000sq.ft of space and adding another machine, they decide to create the brand known until today as ALTO FURNITURE, the bedroom sets solution provider. Adding their manpower strength to twenty (20), they maximized their factory space by creating bigger storage space, more efficient production line and a well-oiled marketing arm.

By 2008, their business has expanded to East Malaysia and their manpower strength grew over hundred staffs. The factory upgraded their machineries that uses the latest technology and began producing their ALTO brand bedroom sets from scratch. The funder, Mr. Sim has responsible to purchase high quality raw materials, coatings and accessories to ensure product quality and design. Simultaneously, with assist of Mr. Tan (the funder) to manage assemble bedroom furniture and high quality products to meet the requirement of consumer. By 2009, their factory grew to 60,000sq.ft.

In 2010, they venture into another high technology known as ‘hot-pressed laminate’ unit. Using this machine, they were able to design high quality with 3D effect bedroom sets that set apart the ALTO brand from others. Today, ALTO brand is supplying high quality bedroom sets at a price where everyone can afford. They accomplished this feat by sheer hard-work and dedicated staff. They managed to train their staff to maximize output, no wastage and pin-point accuracy in all their bedroom set parts.

ALTO brand is sought by everyone for its design, its value and its flexibility. ALTO carries out their motto diligently by practicing QUALITY, FLEXIBILITY and EFFICIENCY.

“To be a leading organization through excellent people to total customer needs and satisfaction in Malaysia”


  • To provide high quality products
  • To constantly and continuously upgrading of knowledge and skill
  • To be discipline, to be committed and create competent workforce in achieving their GOAL


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